UmassD Marketing Map
The University Marketing Department at Umass Dartmouth reached out to CVPA Studio Six to design an illustrated campus map for incoming freshmen to convey the feelings of warmth, happiness, comfortability, playfulness, and enthusiasm. Over the course of process meetings, file sharing and mini deadlines, our team divided elements individually each week including the research, revisions and perspective critical thinking that was needed for this semester long project. I particularly enjoyed designing the icons for the campus locations/activities, along with facing the big obstacle of making brutalist architecture look uplifting and inviting for new students. I also contributed to designing the buildings Balsam and Spruce, CVPA, Dion and SENG, along with some orientation and composition input.