Texas Toast Package Re-design
When designing, I made a list of elements I was not happy with on the original design including the 4 different typefaces on just the front alone, the color choices, the New York Bakery logo, the yellow brick texture in the background, and how it's packaged inside a larger box that takes up more space and isn't resealable. I took these ideas and came up with a better solution of designing the packaging in a resealable bag with folding tabs to close it shut. I looked at where this product lives in the frozen food section and wanted to make the lettering bold and big to stand out in grocery stores, next to its competitors. I changed the fonts, the colors used, took my own images, and even re-designed the "New York Bakery" logo within this project.